15 commitments

Persona Interview

Until you can play with a persona, the persona plays you. The persona interview helps you exaggerate and laugh at it. Few tools bring faster relief from the voices in your head.

Below The Line

At all times, you, me, and everyone else is in one of two places: We are always either below the line, or above the line. Below the line is the domain of the survival brain. Above the line is where flow lives.

Say The Thing

Avoiding hard conversations doesn’t make them go away—it just makes them heavier. Here’s how telling the truth can set everything in motion.

Measure Backwards

If we only look at the road ahead, we’re likely to feel discouraged or overwhelmed. When we measure backwards instead of comparing ourselves to the ideal, we tap into a deeper sense of progress, peace, and motivation.

Survey Says

We often get lost in stories about what we think is happening—with ourselves and with others. That’s why “Survey says” is such a useful tool. Just look at the evidence. What results are you getting?

Speak Inarguably

This idea—speaking inarguably—is one of the most transformative communication tools I’ve ever learned. When we speak inarguably, we come back to the only truth we ever really have: our experience, right now.

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